South Bruce Brand

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With your help and input, we have started this exciting journey of updating our Municipal brand in August of 2023 and we are nearing completion! We continue to need your input on helping us choose which logo best represents the Municipality and each of the 3 communities within as well as catchy tag lines!

VOTING IS NOW OPEN! Please take the time to vote. January 25 - February 29, 2024

Keeping in mind logos are subjective. Take time to look through the presentation to understand the logic and reasoning behind the designs. Do they resonate with you? Will it be memorable? Does it best reflect our communities?


View South Bruce Brand Presentation

Through this branding process, together we will:

  • Creating a new municipal logo incorporating aspects of the 3 communities
  • Create a new municipal tagline
  • Create new logos and taglines for Mildmay, Teeswater & Formosa
  • Review existing branding and façade guidelines for Mildmay and Teeswater and potentially revise based on community input
  • Create branding and façade guidelines for Formosa so they are eligible for grants

The goal is to give us a fresh new look and to make our community feel more united and cohesive, to foster economic growth of new businesses and residents, and to boost our South Bruce community pride.

Next steps, we will also be creating façade guidelines for more granting opportunities for our South Bruce businesses as branding and façade guidelines are a requirement to be eligible for granting opportunities both through Bruce County and municipal funding programs. Therefore, the branding process is necessary so that all businesses within our municipality have equal opportunity for grants and resources.

The cost for this project is being paid for through the 2023 Multi-Year Funding Budget for Planning and Capacity building..

Project Timing Guidelines

  • Phase 1A: Research and Discovery - Completed in August 2023

  • Phase 1B: Stakeholder Engagement and 3 Community Branding Open Houses - Completed September 2023

  • Phase 2: Branding Frameworks and Branding Developments - Completed in October 2023

  • Phase 3: Public Vote on logos and taglines - Current stage (January 24 - February 29, 2024)

  • Phase 4: Final Report, Façade Guidelines and Branding Selection - Upcoming - Month of March 2024









With your help and input, we have started this exciting journey of updating our Municipal brand in August of 2023 and we are nearing completion! We continue to need your input on helping us choose which logo best represents the Municipality and each of the 3 communities within as well as catchy tag lines!

VOTING IS NOW OPEN! Please take the time to vote. January 25 - February 29, 2024

Keeping in mind logos are subjective. Take time to look through the presentation to understand the logic and reasoning behind the designs. Do they resonate with you? Will it be memorable? Does it best reflect our communities?


View South Bruce Brand Presentation

Through this branding process, together we will:

  • Creating a new municipal logo incorporating aspects of the 3 communities
  • Create a new municipal tagline
  • Create new logos and taglines for Mildmay, Teeswater & Formosa
  • Review existing branding and façade guidelines for Mildmay and Teeswater and potentially revise based on community input
  • Create branding and façade guidelines for Formosa so they are eligible for grants

The goal is to give us a fresh new look and to make our community feel more united and cohesive, to foster economic growth of new businesses and residents, and to boost our South Bruce community pride.

Next steps, we will also be creating façade guidelines for more granting opportunities for our South Bruce businesses as branding and façade guidelines are a requirement to be eligible for granting opportunities both through Bruce County and municipal funding programs. Therefore, the branding process is necessary so that all businesses within our municipality have equal opportunity for grants and resources.

The cost for this project is being paid for through the 2023 Multi-Year Funding Budget for Planning and Capacity building..

Project Timing Guidelines

  • Phase 1A: Research and Discovery - Completed in August 2023

  • Phase 1B: Stakeholder Engagement and 3 Community Branding Open Houses - Completed September 2023

  • Phase 2: Branding Frameworks and Branding Developments - Completed in October 2023

  • Phase 3: Public Vote on logos and taglines - Current stage (January 24 - February 29, 2024)

  • Phase 4: Final Report, Façade Guidelines and Branding Selection - Upcoming - Month of March 2024









Page last updated: 26 Jan 2024, 11:04 AM